Privacy Policy — BetterBod

Effective Date: November 21, 2025

Company: BetterBod (Alexma ApS)
Address: Markkrogen 8, 2860 Søborg, Denmark
Email: hello@betterbod.app

This Privacy Policy describes how BetterBod ("we", "us", "our") collects, uses, and protects personal data. We comply with GDPR, CCPA, the Apple App Store Review Guidelines, Google Play Developer Policies, and all applicable privacy regulations.

1. Data We Collect

We collect the following data when you use the BetterBod mobile app or website:

1.1. User Profile

  • Name or nickname
  • Email address (if provided)
  • Country
  • Device identifiers
  • Account settings

1.2. Health & Wellness Data (User-Provided)

  • Weight entries
  • Body measurements
  • Meal logs
  • Nutrition data
  • Water intake
  • Activity, steps, heart rate, and sleep (if connected through Apple Health or Google Fit)

1.3. AI-Related Data

  • Images you choose to upload
  • Body prediction requests
  • App usage data used to improve AI models

NOTE: All AI body predictions are simulations only and do NOT represent guaranteed outcomes.

1.4. Technical & Usage Data

  • IP address
  • Device type, OS version
  • Crash logs (via Firebase Crashlytics)
  • Analytics events
  • App interactions
  • Subscription events (via RevenueCat)

2. Legal Basis for Processing (GDPR Article 6)

We process personal data based on:

  • Consent — nutrition logging, body measurements, AI features
  • Contract — providing the BetterBod service
  • Legitimate Interest — security, fraud prevention, analytics
  • Legal Obligation — billing, accounting, compliance

3. How We Use Your Data

We use personal data to:

  • Provide and improve app functionality
  • Generate nutrition summaries and analytics
  • Provide AI-based predictions and insights
  • Track progress and challenges
  • Detect bugs, misuse, and fraud
  • Process subscriptions and payments
  • Deliver customer support

4. Data Retention

We retain personal data for as long as your account remains active.

You may request deletion at any time by emailing hello@betterbod.app.

5. Emotional & Mental Well-Being Disclaimer

AI visualizations and predictions are not intended to influence emotional well-being, body image, or mental health.

If you experience negative emotional effects, stop using the app and seek professional support.

6. Health & Medical Disclaimer

BetterBod does NOT provide medical advice, diagnosis, or treatment.

AI predictions do not reflect real future appearance or guaranteed results.

Always consult a healthcare professional regarding health, diet, or exercise decisions.

7. Data Sharing

We do NOT sell your personal data.

We may share data with:

  • RevenueCat (subscription management)
  • Supabase (secure backend hosting)
  • OpenAI or equivalent AI partners (AI processing)
  • Apple HealthKit / Google Fit (if connected by you)
  • Firebase (analytics + crash reporting)

All partners comply with relevant privacy regulations.

8. Your Rights (GDPR & CCPA)

You may:

  • Access your data
  • Correct inaccurate data
  • Delete your data
  • Export your data
  • Withdraw consent

Contact: hello@betterbod.app

9. Children's Privacy

BetterBod is not intended for users under 13.

10. Contact

Alexma ApS
Markkrogen 8
2860 Søborg
Denmark
Email: hello@betterbod.app